key words:
These are the key part of any web page which the search engine is bound to look at.An appropriate keyword is one which the web users are bound to search the most and that's no difficult job to find out.If u do a web site just search for your competitors, and what i figured out to be an inexpensive method to find keywords is the google addwords. try the given link to find keyword available in google.The key part is to identify your competetors, analyse their methords and find a good statergy to keep up.
let me give u an example to make things more clear..
i am doing a web site for a magician to sell some of his magic products... the search keyword i used was "magic products in india". it listed me a no of shopping sites which sell magic item , but my client is a kochi based.. and i will have a greater reach if i go bit more regional..so i used "magic product in kochi"!.. no bad as it gave me fewer competetors.. but that applies for only my client as he is more actively selling his products in this region..i should also warn you that a web site is global and its always a best practice not to limit it regionally...
title
now you have find out the appropriate key words for your web page, the next step is to apply it..
where do one apply it ..
its the title,the meta tag,the page contents ...
its alway good to apply the keyword in you title..but donot over do it... the title can be used according to your skills in english grammer..eg:"if magic products in kochi is what you r looking for here is my macic land magic products.. " u can even use comma seperated key word like "magic products in kochi,india,online " ... all these adds up to your title.. i stress not to over do it as they mey be considered spams and could harm you as well.. also remember to give different title for different pages..
meta data
the meta tage is one that will display the website description in u r results page. the tag is
meta name="any" description="your key word followed by some description of you page or company"
normally google display the first 66 characters of the metadata.. so its always apprpriate to limit your description inside 66 chara including white spaces..
use headings
headings are important because in a well formated web page contents usually comes under the heading, be sure to use heading importantly h1 - h3 tags for a properly formated page which the search engine will consider .
use of title and alt attributes..
the title attributs are used along a webpage link...like <a href="http://www.blogger.com/abc.html" title="abc">abc</a>..
the alt tags are used with images, < img src="http://www.blogger.com/abc.jpeg" alt="abc corp" > these helps google in image search also as, google google image search searches image form this piece of code.
try using these when ever possible ..
nomenclatures..
it the way we name web pages and web contents. u r "magic product" web site will do good if u name its proucts page as magicproducts.html, or magic-products.html than just products.html
be sure to hyphens '-' than underscores '_' as hyphens are treated by the browsers an blank space which could add more meaning to u r webpage.
the images in u r web page shall be better named as magic-product.jpg than any raw name for better ranking...
external links..
external links could help your website rank better, make a description of your site and a link available in blogs and forums for external reference ..google ranks web site based on the quality of the web site where the link appeared form..
eg:
search for blogs...
try "post your commnets on"..will display no of blogs which accepts user comments....(try u r description and link there...some blogs may have special allocation for setting a link to u r page )
i am doing a web site for a magician to sell some of his magic products... the search keyword i used was "magic products in india". it listed me a no of shopping sites which sell magic item , but my client is a kochi based.. and i will have a greater reach if i go bit more regional..so i used "magic product in kochi"!.. no bad as it gave me fewer competetors.. but that applies for only my client as he is more actively selling his products in this region..i should also warn you that a web site is global and its always a best practice not to limit it regionally...
title
now you have find out the appropriate key words for your web page, the next step is to apply it..
where do one apply it ..
its the title,the meta tag,the page contents ...
its alway good to apply the keyword in you title..but donot over do it... the title can be used according to your skills in english grammer..eg:"if magic products in kochi is what you r looking for here is my macic land magic products.. " u can even use comma seperated key word like "magic products in kochi,india,online " ... all these adds up to your title.. i stress not to over do it as they mey be considered spams and could harm you as well.. also remember to give different title for different pages..
meta data
the meta tage is one that will display the website description in u r results page. the tag is
meta name="any" description="your key word followed by some description of you page or company"
normally google display the first 66 characters of the metadata.. so its always apprpriate to limit your description inside 66 chara including white spaces..
use headings
headings are important because in a well formated web page contents usually comes under the heading, be sure to use heading importantly h1 - h3 tags for a properly formated page which the search engine will consider .
use of title and alt attributes..
the title attributs are used along a webpage link...like <a href="http://www.blogger.com/abc.html" title="abc">abc</a>..
the alt tags are used with images, < img src="http://www.blogger.com/abc.jpeg" alt="abc corp" > these helps google in image search also as, google google image search searches image form this piece of code.
try using these when ever possible ..
nomenclatures..
it the way we name web pages and web contents. u r "magic product" web site will do good if u name its proucts page as magicproducts.html, or magic-products.html than just products.html
be sure to hyphens '-' than underscores '_' as hyphens are treated by the browsers an blank space which could add more meaning to u r webpage.
the images in u r web page shall be better named as magic-product.jpg than any raw name for better ranking...
external links..
external links could help your website rank better, make a description of your site and a link available in blogs and forums for external reference ..google ranks web site based on the quality of the web site where the link appeared form..
eg:
search for blogs...
try "post your commnets on
